When describing the Jeep Brand lineup, what are the first words that come to mind? They might be something along the lines of adventure, freedom, authenticity and passion, as these are the ideas that have built the foundation of the brand over the years. With the 2014 model lineup in the works, the Jeep brand philosophy is now even more prominent.
How exactly do models embody all four of the words listed above? All of us here at Lithia Chrysler Jeep Dodge of Billings thought we'd take a closer look at a few examples from the new Jeep lineup.
Adventure is embodied by models like the 2014 Jeep Cherokee Sport. This athletic SUV is ready to tackle any terrain and take you anywhere you want to go. With a fuel efficiency rating of 31 miles per gallon on the highway, it's just begging you to embark on a spontaneous road trip.
The 2014 Jeep Cherokee can best be associated with freedom, an idea that is one of the founding principles behind the Jeep brand. The Cherokee gives customers a wide range of options to choose from, and a memorable performance with so many different powertrains available. Drivers have the freedom to tailor the model to their specific needs.
As for authenticity, it's hard to choose just one model for this example, but we have to go with the Jeep Wrangler. This iconic vehicle demonstrates the strength and versatility that the Jeep brand has always had to offer. With its redesigned interior and the addition of the a 3.5-liter Pentastar V-6 engine, it provides a fun-to-drive experience that could definitely be described as authentic.
If these examples leave you curious to learn more, simply visit our Billings, MT dealership, today. Whether you're interested in taking one of the new models for a spin, or your current vehicle is in need of some Jeep service, we look forward to assisting you in every way that we can!